Roya Sharifi

• Led discovery with 22 customers and prioritized an onboarding redesign that increased activation from 43% to 58% over two quarters.
• Aligned an eight-person squad around activation and time to value through shared dashboards and fortnightly reviews.
• Replaced a feature-heavy roadmap with three quarterly bets, each with a success measure, rollout plan and stop criterion.
• Established rollout and rollback criteria with engineering and customer success, reducing last-minute release scope changes across two quarters.

• Shipped a self-service billing flow that reduced billing-related support tickets by 24% over three months.
• Coordinated usability tests and release checks with design, engineering and customer success for nine product releases.

Recognized for aligning design, engineering and customer success around the onboarding redesign and its measurable activation outcomes.