Leila Saremi
Senior Product Designer simplifying complex workflows with user research and data.
Isfahan, Iran
About
I am a Senior Product Designer with nine years of experience designing SaaS products, financial tools, and mobile applications. I focus on simplifying complex workflows and connecting design decisions with data and user research. At Ledgerly, I own tax and reporting experiences for small businesses, redesigned the invoicing flow, reduced reporting-related support tickets, and established a monthly research cadence. Previously, at Bankino, I designed experiences for a digital banking mobile app and helped simplify identity verification while standardizing the mobile design system.
Work Experience
Senior Product Designer
Mordad 1400 - Present
Ledgerly
- Owned the design of tax and reporting experiences for small businesses.
- Redesigned the invoicing flow, increasing completion from 68% to 86%.
- Reduced support tickets related to financial reporting by 39%.
- Established a monthly research cadence that delivers at least 18 user interviews per quarter.
- Collaborate closely with a product manager, six engineers, and the support team.
Product Designer
Farvardin 1397 - Tir 1400
Bankino
- Designed experiences for a digital banking mobile app and standardized its mobile design system.
- Helped simplify identity verification from seven steps to four, improving KYC completion by approximately 25%.
Education
Art University of Isfahan
2016 - 2018
M.A. in Industrial Design
Soore University
2011 - 2015
B.A. in Graphic Design
Certificates
Nielsen Norman Group UX Certificate
2021
Nielsen Norman Group
Design Systems by Figma Academy
2022
Figma Academy